HistoryTM
HISTORYTM presented a unique challenge – how can they distance themselves from their old, clichéd image and demonstrate their value as a source of big-name entertainment? Focusing on the shows themselves, we helped to build a community of dedicated followers?? through exclusive, sticky content on top entertainment portals and seeded new shows to the best UK bloggers and forums.
In no time at all, buzz and WOM surrounding HISTORYTM and its programming reached an all time high. We saw massive increases in positive sentiment towards the brand, widespread discussion across social media platforms and welcomed a new wave of brand advocates, all carrying the flag for HISTORYTM
We're continuing to explore new, innovative platforms through which to promote HISTORYTM and can't wait to show off what we've got.